Archive for December, 2006

Yahoo is better than Google Adwords and MSN adCenter for advertisers and investors

Bear Stearns (a worldwide investment banking and securities trading and brokerage firm) published a financial report today for Yahoo!, citing recent comments from advertising agencies. According to the report, the advertisers agreed that Yahoo’s new ad system, codenamed Panama, performs better than Google’s Adword and MSN’s adCenter. Points that distinguish Yahoo’s system are:

Ease of [...]






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