yahoo financial news
Yahoo! ad revolution is the most important new from a financial aspect in the internet sector for today.
Yahoo upgraded its online advertising system today with extra help from its newspaper partners in an effort to survive in a very competitive market. Yahoo Chief Executive Jerry Yang introduced the new advertising platform for publishers claiming that this is a “game-changer” that can help Yahoo! speed up its revenue growth.
Yahoo! this year rejected a buyout offer from Microsoft and has lost market share to Google and MySpace. The plan is to sell this technology to a few hundred newspapers by the end of the year and then to media publishers and advertising agencies as a self managed system.
Many financial analysts were cautious to the news as they don’t believe that Yahoo! will see any cash benefits or market share increase based on just that. The Newspaper Consortium, the Yahoo! partner on this project believes that they will be able to manage more advertising and increase their profits from that.
